Roberto Cavalli: the master of exotic prints!

Roberto Cavalli is known for his detailed exotic prints and for creating the sand-blasted look for jeans which are now a standard style for the majority of jean makers.

He was born in Florence,Italy in 15th of November 1940. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. Cavalli decided to enroll at the local Art Institute, concentrating in textile print. While still a student, he made a series of flower prints on knit that caught the attention of major Italian hosiery factories. In the early 1970s, he invented and patented a revolutionary printing procedure on leather, and he started creating patchworks of different materials. He debuted these techniques in Paris, immediately getting commissions from the likes of Hermes and Pierre Gardin. At age 30, he presented his first namesake collection at the Salon for Prêt-à-Porter in Paris. He brought it to the catwalks of the Sala Bianca of Palazzo Pitti in Florence, and later on those of Milano Collezioni, jeans made of printed denim, intarsia leathers, brocade and wild prints. He then opened his first boutique in 1972 in Saint-Tropez.

By December of 1980 he had opened boutiques in Saint Barth, in the French Caribbean, followed by others in Venice and Saint-Tropez. Besides the main line, which is sold in over fifty countries worldwide, Roberto Cavalli designs RC Menswear as well as the youth aimed line Just Cavalli, launched in 1998 and comprising today men’s wear, women’s wear and accessories, eyewear, watches, perfumes, underwear and beachwear. There is also the Angels & Devils Children Collection, the Class line, two underwear collections, shoes, eyewear, watches and perfumes. In 2002 Cavalli opened his first café-store in Florence, revamping it with his signature animal prints. This was shortly followed by the opening in Milan of the Just Cavalli café at Torre Branca and another boutique on Via Della Spiga.

Cavalli was sharply criticized in 2004 by the Hindu community for marketing a line of feminine underwear (designed for Harrods) which featured the images of Hindu goddesses. The line was eventually withdrawn and formal apologies were made.

This is Cavalli’s store-cafe in Florence http://www.caffegiacosa.it/